1The Challenge
What was the challenge?
2Our Solution
What solution did we design?
3How We Did It
How was the programme delivered?
4Key Outcomes
What were the results?
The pre-engagement program successfully created a buzz and generated excitement among the participants, preparing them for the main event. The daily challenges, quizzes, and media uploads encouraged active participation and engagement. The Virtual Minute to Win It session provided a memorable experience for all, bringing together both adults and children. The video compilation captured the beautiful moments throughout the program, serving as a lasting memory for the participants. Overall, the program effectively engaged the children of Samsung's employees in a virtual setting, setting the stage for a successful engagement event.
The team completed the programme with an overall satisfaction score of 9.3/10. Facilitation quality was independently rated 9.5/10. Samsung reported a visible and sustained improvement in cross-team communication in the weeks following the programme — and subsequently engaged The Thought Bulb for a follow-up session.


