1The Challenge
What was the challenge?
IPG DXtra's senior leadership team needed an experience that spoke to who they are — driven, strategic, and used to operating at a high level. A generic activity wouldn't cut it. The programme needed to challenge them in ways that felt meaningful, not just entertaining. With 35 senior participants in an intimate group setting, the dynamics were different from a large-scale offsite. Every individual would be visible, every interaction would matter, and the experience needed to hold its own against one of India's most stunning venues — Atali Ganga, Rishikesh.
2Our Solution
What solution did we design?
The Thought Bulb designed a two-act programme built around challenge and purpose. Everest Challenge — a high-stakes team simulation mirroring the complexity and pressure of climbing the world's highest peak — was the first act. Teams must strategise, allocate resources, communicate under pressure, and make decisions with incomplete information. Build a Bicycle brought the day home on a different note: teams working with their hands to assemble bikes donated to children in need. After the intensity of Everest, the act of building something tangible together for someone else was a deliberate and powerful shift. Five completed bicycles. Donated.
3How We Did It
How was the programme delivered?
Atali Ganga provided a setting that made everything feel more alive — the Ganga flowing alongside and the hills framing every view. The Everest Challenge simulation ran the senior team through decisions and challenges designed to surface real leadership and collaboration dynamics. The debrief was calibrated for this audience — sharp, substantive, and connected directly to the challenges this team navigates professionally. Build a Bicycle followed, shifting the energy from analytical to hands-on. Five teams, five bicycles, assembled from scratch by people who had just spent time thinking hard about how they work together. The CSR reveal at the end gave the activity its emotional weight: five bikes, headed to five children.
4Key Outcomes
What were the results?
35 senior leaders. An intimate group. A venue worthy of the occasion. The combination of Everest Challenge and Build a Bicycle gave IPG DXtra's senior team an experience that worked on every level — intellectually demanding, physically engaging, and ultimately meaningful. The two activities told a complete story: first, how this team thinks and leads under pressure; then, what they're capable of when they direct that energy toward giving something back.
